The Ascott Limited is expanding its prestigious brand, The Crest Collection, to the United Arab Emirates (UAE) with the signing of the 539-room Al Mahra Resort by The Crest Collection, located on the iconic Marjan Island in Ras Al Khaimah.
This announcement marks the debut of The Crest Collection in the UAE, with the resort set to open in the first quarter of 2027. The Crest Collection is Ascott's portfolio of bespoke properties, each showcasing the unique history and heritage of its location through distinctive architecture and culturally immersive experiences.
Situated along the serene shores of Marjan Island, the resort draws inspiration from the elegance and beauty of the Arabian “Mahra” horse. It combines Arabian heritage with modern luxury, providing travelers with an exceptional entryway into the rich culture and history of the Arabian Peninsula.
The Al Mahra Resort will feature 539 uniquely designed rooms and luxury suites, each thoughtfully crafted to meet the diverse needs of guests. The resort will offer a variety of dining options, including an all-day restaurant, café, pool bar, and beach bar, providing vibrant culinary experiences. It will also feature state-of-the-art meeting spaces, making it an ideal venue for both business and social events. Leisure amenities will include a stunning swimming pool, exciting water sports, a modern gym, and a dedicated kids’ play area.
Ras Al Khaimah has become one of the UAE’s most desirable travel and investment destinations, and Marjan Island is rapidly emerging as a top-tier location, combining natural beauty with world-class entertainment. The introduction of The Al Mahra Resort aligns with the emirate’s ambitious vision and the growing demand for exclusive, experiential stays in the region. With the global heritage tourism market projected to grow at a compound annual growth rate (CAGR) of 3.51% from 2025 to 2033, the launch of The Crest Collection on Marjan Island is a significant development.
Vincent Miccolis, Managing Director for The Ascott Limited in the Middle East, Africa, and Turkey, said: "The launch of The Crest Collection in the UAE is a momentous occasion for Ascott, and we are excited to introduce this distinctive brand to the country. The Al Mahra Resort on Marjan Island will offer travelers unique experiences that reflect the region's rich history and culture. We are proud to partner with FAM Holding, whose vision aligns with our commitment to creating exceptional properties and providing outstanding hospitality for today’s discerning travelers."
Dr. Faisal Ali Mousa, Founder and Chairman of FAM Holding, the real estate developer and owner of the Al Mahra Resort, stated: "The Al Mahra Resort combines the natural beauty of Ras Al Khaimah with modern luxury, offering guests a truly unique experience that honors the emirate’s cultural heritage. Our partnership with The Ascott Limited has been incredibly rewarding, with their expertise and shared vision playing a crucial role in bringing this project to life."
The Al Mahra Resort by The Crest Collection will add to Ascott’s expanding portfolio in the Middle East, Africa, and Turkey, further establishing the brand as a leader in delivering exceptional hospitality. With 40 properties and over 5,800 units currently in operation and under development across the region, Ascott continues to meet the evolving needs of travelers and property owners.
